Market Survey & Information Gathering for Vietnam Market

The key to really understand your targeted local market, you have to create the ‘right’ way to approach the market. With Licorice, our native staff will help you create the best questions so the data that come back to you from the respondents can be effective for your further planning.

Vietnam General Info（by 2018）

Population	About 93.7 million
GDP	About 223.5 billion USD
GDP per capita	USD2,385
Economy Growth Percentage	6.68%

Licorice Vietnam current user profile

Gender

Age

Income

Area（Top 10）

Source: Ministry of Foreign Affair　General Info of Vietnam

Quantitative Survey (Form-filling Survey)

You can do Lifestyle Analytics, Needs Analytics, Product Awareness survey, and/or Competitor study to prepare for your business expansion plan. By knowing what local market want and need, you can place your brand on the right position in the local market.

Qualitative Survey (Indepth Interview)

We can arrange video interview for you and your potential market. Our local staff will gather local interviewee and we will assist your meeting by using interpreters to make the communication can be done smoothly.

Photo Gathering

You can ask your targeted local market to send you photos of the products they daily use etc, so you can analysis their behavior and find some insights that can be useful for your business/product development process.

Sampling

You can do sampling to local market by sending samples to them and let them tell you their feedback before and after consuming your product. You can also ask them to endorse your product to their network so your product could penetrate directly into the local market.